排队栏杆广告示意图
创意名称：易拉式栏杆展示器材
Creative Name: pop top railing display equipment
创意构成：日常排队是很无聊的事情，例如超市、展会、海关、旅游景区，尤其是在女卫生间门前那长龙，看到都令人觉得头疼。
Creativity: queued everyday is a very boring things, such as supermarkets, exhibition, customs, tourist attractions, especially in front of the female toilet door of the queue, see a feel headache.
但是我们如何吧这个没有价值、低等的排队行为变成商业利益的产生点？就是通过广告。
But how do we have this no value, and so on, so that we can become a point of business? Is through advertising.
等电梯很无聊，但是可以看广告消除尴尬；没错，排队也一样。
Waiting for the elevator is boring, but it can be seen that the elimination of advertising embarrassment; yes, queuing is also the same.
所以这个创意的目的，在于让排队的时候，有广告可以给大家看，一方面消除排队的无聊和尴尬，另一方面也会给商家带来价值转换。
So the purpose of this idea is to let the line, there is advertising can give you see, on the one hand to eliminate the line of boredom and embarrassment, on the other hand, it will bring value to the business conversion.
为什么要采用栏杆带展示的作用 而不直接另外买易拉宝竖在旁边？因为栏杆可以有效节省位置。
Why do we use the railing with display role without directly buy another Yilabao in next? Because the rail can effectively save position.
而且这个器材借助于栏杆本身 不要另外的空间和配置 栏杆是人流多的地方必备的产品，而人流多的地方自然广告效果就很明显。
And this equipment with the help of the rail itself is not the other space and configuration of the rail is a crowded place, and the necessary products, and many of the local natural advertising effect is obvious.
技术原理： 一个器材能够收纳海报，更换海报，在人多的时候放于栏杆上。
Technical principle: a device can receive a poster, change the poster, in the people more time on the railing.
经济效益： 把每寸场地的无聊等待，变成有价值的广告收入
Economic benefits: the boring waiting for every inch of the ground, into the value of advertising revenue
灵感来源: 易拉宝 + 栏杆
Inspiration: Yilabao + railing
补充说明： 人群越多 等待越久 效益越大。
The more people wait for the longer the benefit.
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